Lemar, the rising star of the British R&B scene, has claimed he will never be unfaithful to his partner of ten years.

Recent press speculation alluded to the singer having a relationship with fellow crooner Joss Stone but the youngster has been quick to deny the story that he was seem smooching Stone while holidaying in Barbados.

"We discussed the stories about me and Joss," commented Lemar.

"There might have been a little rift in our conversation but we talked about it.

"My partner knew where I was and what I was doing and how long I was there for.

"I speak to her every night and if people are going to write something they're going to write something.

"It's hard in this business because there are so many reasons for distrust. Once you achieve fame you get a lot of attention from girls.

"I'm a human being, so of course I see the opportunities that are there, but I've never been unfaithful - I will always remember that my girlfriend is the one who knew me when I was pushing trolleys in Sainsbury's and driving delivery vans."

Lemar's latest ringtone, real tone and single release is entitled It's Not That Easy ironically a song about being dumped by his girlfriend tired of wandering ways.